2011.21/52

England-Idlewild Race Posters

I've been helping out with race promotions for a local mountain bike race. I created a sharp and angular logo, partially because I thought it looked cool, but also it ties into the park's reputation for being filled with thorny rose bushes. Once I created the identity I created a graphic architecture to play off the unique letterforms. I also created a series of icons communicating the many activities the trails provide hikers, runners, cyclists, birders and dog walkers.

I LOVE PORTLAND. And Oregon.

The Curiosity Group is a cool ad/marketing firm that specializes in creating these little paper sculptures with cute cartoony graphics. Check out the calendar of the month and build some for yourself!

Schwood, wooden sunglasses? Hells yes.

2011.20/52

Let them eat Cupcakes!

Since I am of French ancestry I like to throw a Bastille Day party — it's a different spin than the 4th and you can play up the Frenchiness a bit and act posh. Last time was a bit of a chore feeding people and being a good host, so this year I thought an after dinner cupcake party might be a bit fun, perhaps trying to pair the cupcakes with different wines.

I was inspired a Gucci script logo for the headline, but my original idea was a bit more similar to the Hostess cupcake coily pattern in the type. I created custom type design for Bastille Day, inspired by the blades of the Guillotine. And the information at bottom uses an ornate blade style box housing some classic Didot typography.