2011.21/52
England-Idlewild Race Posters
I've been helping out with race promotions for a local mountain bike race. I created a sharp and angular logo, partially because I thought it looked cool, but also it ties into the park's reputation for being filled with thorny rose bushes. Once I created the identity I created a graphic architecture to play off the unique letterforms. I also created a series of icons communicating the many activities the trails provide hikers, runners, cyclists, birders and dog walkers.
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